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Ume.net
The lag stress test

Installation for ANR BBDO/Ume.net
Creative director and Art director at B-Reel

UME.net wanted find out if it’s possible to experience lag without getting frustrated? So we designed and built a lag tolerance game, then we invited a group of high stress tolerance professionals to play. We had their frustration levels monitored and reflected in the game as they were playing, documenting it all on film.

Case film. Directed by Patrik Gyllström.

David Hammarström
Independent Art & Creative Director