Vertical Gore-Tex Pro
The Vertical

Global Product Campaign for Peak Performance
Head of Creative at Peak Performance

As part of evolving Peak Performance’s global brand presence, The Vertical was developed as a global product campaign introducing the brand’s most advanced offering, the Vertical Gore-Tex Pro ski set.

Rather than centering on technical features, the work translated product performance into a narrative of control and freedom in demanding mountain environments, positioning Vertical as the clearest expression of the brand’s alpine credibility.

The launch generated strong international visibility across earned, owned, and paid media, supported by a global film tour that became a standout PR moment of the season and increased brand awareness.

I led the creative direction, defining the narrative framework and guiding execution from concept through global rollout.

The Vertical. Directed by  Jordan Manoukian

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Vertical_Case_01

DOOH and display.

Launch Post. Organic

David Hammarström
Creative Director