PT_Side_02

Polestar 2
Test Drives

Aquisition campaign for Polestar
Craft lead / Sr Art director at ACNE

Designed as an acquisition campaign, the initiative opened Polestar 2 to a wider audience through test drives and direct interaction with the car.

The campaign converted awareness into real-world engagement, broadening access to the brand and supporting sustained demand following launch.

Acquisition campaign. Introducing the Polestar 2 to a real life context, delicately emphasising it's unique features and driving qualities in a disitinct new way.

Display_01
Display_02
PT_Top_02
PT_Side_02

David Hammarström
Creative Director