Acquisition campaign for Polestar
Caft lead / Sr Art director at ACNE
Up until this point the joy of physically experiencing the Polestar 2 had been secluded to a selected lucky few, but from now on it was accessible to all - through simply signing up for a test drive, getting hand on the real deal.
Acquisition campaign. Introducing the Polestar 2 to a real life context, delicately emphasising it's unique features and driving qualities in a disitinct new way.