Global launch campaign for Spotify
Ceative Director & Art Director at B-REEL
Launch campaign for a brand new Spotify that understands how music fits into your life and brings you the stuff you love when you need it the most. We helped to develop and produce a number of films to launch the product, alongside building on a new library of moments.
Launch film. Directed by Magnus Härdner & Olof Lindh.
Photo. Jörgen Brennicke
The campaign introduced a new long-term brand personality and visual language for film and photography that is closer; more personal and less curated. A personality to match the uniqueness of the new Spotify product.
Asset library. Used throughout various Spotify touchpoints.