Spotify
Motion Identity

Brand Work for Spotify
Ceative Director at B-REEL

As part of evolving Spotify’s global brand expression, we developed a motion identity system to complement the work of Collins.

The system introduced a new dynamic dimension to the brand, built around the idea of frequencies, inspired by the language of music.

Translating sound into motion, the guidelines created a flexible framework for expression across product, marketing, and brand touchpoints.

I led the creative direction, shaping the concept and guiding development of the motion system and its application.

David Hammarström
Creative Director