Pole_HC_02

Polestar 2
The human car

Brand campaign for Polestar
Craft lead / Sr Art director at ACNE

In the summer of 2020, Polestar launched the Polestar 2 — the world’s first car with a built-in Google Android system. This global campaign highlighted the human side of technology by showcasing the system’s many intuitive benefits. Can an electric car from Sweden become the travel companion you never knew you needed?

The human car. Directed by Tomas Skoging

Extensions for social.

Polestar_003
Polestar_001

Various prints.

PoHC

DOOH and display.

David Hammarström
Independent Art & Creative Director