Polestar 2
The human car

Brand campaign for Polestar
Craft lead / Sr Art director at ACNE

In the summer of 2020, Polestar released the Polestar 2. The first car in the world with a built-in Google Android system. Through this global campaign, the human aspects of the car was highlighted by showcasing the many benefits of the system. Can an EV from Sweden become the travel companion you never thought you could have? 

The human car. Directed by Tomas Skoging

Extensions for social.


Various prints.


DOOH and display.

David Hammarström
Independent Art & Creative Director