Pole_HC_02

Polestar 2
The Human Car

Global Awareness Campaign for Polestar
Craft lead / Sr Art director at ACNE

In 2020, following Goodbye Normal, Polestar reintroduced Polestar 2 from a more human perspective, positioning the world’s first car with built-in Google Android Automotive as an intuitive everyday companion.

The Human Car shifted the narrative from technical innovation to lived experience, demonstrating how voice-driven interaction could simplify life on the road. The campaign reinforced Polestar’s technology leadership and supported continued global demand for Polestar 2.

I co-led the campaign’s creative vision, shaping its visual expression and guiding execution across the global launch.

The human car. Directed by Tomas Skoging

Extensions for social.

Polestar_003
Polestar_001

Various prints.

PoHC

DOOH and display.

David Hammarström
Creative Director