Polestar 2
Goodbye Normal

Global launch campaign for Polestar
Craft lead / Sr Art director at ACNE

The car industry comes with a lot of stereotypes and conventions, but for the global launch of Polestar 2, the all electric car brand chose to go in another direction from what they considered normal in the automotive industry. The campaign aims to fight off conventions they considered harmful and outdated. From stereotypes and gasoline, to roaring petrol engines and regular car keys, goodbye normal. 

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Global launch campaing. Challenging set industry conventions, in all aspects. Goodbye Normal. 

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Mom's car print. Released and featured as a centre spread in press world wide (ie The New York Times, LA Times, Der Spiegel and Vogue) 

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David Hammarström
Independent Art & Creative Director