Netflix
Kitz

Title design
Art director & Creative director at ACNE

Kitz, a Netflix original series set in the alpine town of Kitzbühel, follows a local waitress who infiltrates the glamorous world of affluent Munich teens.

The title design explored contrast, combining prestige aesthetics with a contemporary edge to reflect the series’ duality of glamour and darkness. The identity helped position the series within Netflix’s European originals and supported its international launch.

I led the creative process, shaped the visual expression and guided execution through final delivery.

Kitz_Title_01

Title design. Art and creative direction.

David Hammarström
Creative Director