Médecins du monde
Names not numbers

Installation for BETC Paris/Médecins du monde
Creative director and Art director at B-Reel

“Every year 300,000 women die from pregnancy-related complications or unsafe abortions.” This horrible fact was brought to the publics attention through the installation of an machine, unmercifully dispatching pre-adressed post cards with the name of women lost to the cause, one every minute.

The machine was clinacally designed in glass and metal, a mere contrast to the human lettering decorating the only organic element around, the names. 

Case film. Directed by Patrik Gyllström. Machine, installation, interactive experience, films and campaign identity was developed by B-Reel together with the build engineers at WEDO for BETC. 


David Hammarström
Independent Art & Creative Director