Max Burgers
Green burger emojis

Awareness campaign for Max Burgers
Craft lead / Sr Art Director at ACNE

When Google introduced a hamburger emoji with the cheese positioned below the meat rather than above it triggered an online debate - reaching such a magnitude the CEO of Google even came to join in. However, is the position of cheese and meat really the problem? 

Max is known to champion a sustainable food model, and today Max have nothing less than five vegitarian burger options on their menu. So when this debate arised we had a perfect oportunity to raise awarness on this serious topic.

Case film.


The Green Burger Emoji's app.


Green burger emoji ads, set in a classic Max burger context.


Social ads.

David Hammarström
Independent Art & Creative Director