Volvo M
Stream Cars Like Music
Launch campaign for Volvo group's brand M
Craft lead / Sr Art director at ACNE
Volvo Car Mobility introduced M — a smart car-sharing service powered by artificial intelligence that learns and improves with every trip. As an alternative to traditional car ownership, M offers a more sustainable approach to urban mobility. Together with ACNE, the brand redefined the category with the bold launch concept: “Stream Cars Like Music” — positioning car access as effortless, intuitive, and on-demand.
National launch campaign. A big outdoor and social campaign.
Brand pattern. Introducing a vibrant and streamlike pattern developed to add life and character to the M brand - working as good in static as motion. Pattern illustraion and animation by Daniel Savage.
The brand pattern on M 's service cars.
David Hammarström
Independent Art & Creative Director
Mail: hello@davidhammarstrom.se
Tel: +46 707 593 033
Connect: David Hammarstrom
Follow: @d.l.p.h