Stream Cars Like Music
Launch campaign for Volvo group's brand M
Craft lead / Sr Art director at ACNE
Volvo Car Mobility launches a new smart car sharing service, M, that with artificial intelligence gets better and better with every booked trip. An alternative to the traditional car ownership and a more sustainable solution to cars in cities. Together with ACNE, they take car sharing to another level with their new launch concept - “Stream cars like music”.
National launch campaign. A big outdoor and social campaign.
Brand pattern. Introducing a vibrant and streamlike pattern developed to add life and character to the M brand - working as good in static as motion. Pattern illustraion and animation by Daniel Savage.
The brand pattern on M 's service cars.