Volvo M
Stream Cars Like Music

Launch campaign for Volvo group's brand M
Craft lead / Sr Art director at ACNE

Volvo Car Mobility introduced M — a smart car-sharing service powered by artificial intelligence that learns and improves with every trip. As an alternative to traditional car ownership, M offers a more sustainable approach to urban mobility. Together with ACNE, the brand redefined the category with the bold launch concept: “Stream Cars Like Music” — positioning car access as effortless, intuitive, and on-demand.

National launch campaign. A big outdoor and social campaign.

m_01

Brand pattern. Introducing a vibrant and streamlike pattern developed to add life and character to the M brand - working as good in static as motion. Pattern illustraion and animation by Daniel Savage.

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Striped_Car_01

The brand pattern on  M 's service cars.

David Hammarström
Independent Art & Creative Director