Volvo M
Brand Launch

Launch campaign for Volvo group's brand M
Craft lead / Sr Art director at ACNE

Volvo Car Mobility launched M, an AI-powered car-sharing service offering a more sustainable alternative to car ownership.

Together with ACNE, we developed “Stream Cars Like Music,” a launch concept positioning car access as effortless and on-demand, inspired by digital subscription culture.

The campaign introduced M to urban markets and established the service as a forward-looking mobility platform during its initial rollout.

I led the creative work from a visual standpoint, shaping the concept and guiding execution from strategy through launch.

National launch campaign. A big outdoor and social campaign.

m_01

Brand pattern. Introducing a vibrant and streamlike pattern developed to add life and character to the M brand - working as good in static as motion. Pattern illustraion and animation by Daniel Savage.

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Striped_Car_01

The brand pattern on  M 's service cars.

David Hammarström
Creative Director