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IKEA
Series and systems

Visual concept IKEA
Craft lead / Sr Art director at ACNE

IKEA is launcing a new ikea.com, a more personal and inspiring, global website.

For the launch Acne was addressed to develop and produce brand new creative concept and visual approach for the series and systems category  as well as the visual navigation of the site. The aim was to make it easy and understandable yet inspiring an humane. 

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Visual navigation. A brand new, more inspiring and humane visual approach for the navigation.

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Series and systems. The category got a brand new look, embracing each categories unique qualities and attributes.

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David Hammarström
Independent Art & Creative Director