ICA_01

ICA
Brand Platform

Brand Platform for ICA
Craft Lead / Sr Art Director at Acne

ICA, one of Sweden’s largest food retailers, sought a more unified brand expression as its communication expanded across channels.

We developed a food-centric brand platform "Roligare Mat", centered on the joy and beauty of food and cooking, introducing a cohesive and more inspirational voice across stores and digital touchpoints.

The platform continues to run today, supporting consistent brand presence and performance.

I led the creative development, shaping the platform’s visual narrative and guiding implementation across channels.

 

OOH_Brod
OOH_Tomat

Various units. Introducing the 'Roligare mat' concept at launch.

Easter in store. Published and produced by ICA based on the developed 'Roligare mat' concept.

David Hammarström
Creative Director