IKEA
Digital spa

Global awareness campaign for IKEA
Creative director, Sr Art director at ACNE

During the COVID-19 pandemic, rising isolation increased the need for mental recovery and pause. As part of IKEA’s global Boost Yourself initiative, we created the Digital Spa, an immersive online experience designed to bring moments of calm into the space where people spent most of their time: the digital world.

The experience offered a recreational breathing space that supported wellbeing during a demanding period. The concept scaled across global markets and was later transformed into a physical installation in Korea, allowing visitors to fully immerse themselves beyond the screen.

Case film. Ikea digital spa. 

David Hammarström
Independent Art & Creative Director