Beoplay A1
Bring The Beauty. Everywhere.

Global launch campaign for Bang & Olufsen
Art director at B-REEL

Bang & Olufsen introduced the Beoplay A1, an ultra-portable speaker combining craftsmanship, design, and sound performance in a compact form.

We developed a distinct global launch campaign built around the idea “Bring the beauty. Everywhere.”, translating the product’s design and sound quality into a narrative about how music transforms everyday moments.

The campaign rolled out across film, digital, retail, and experiential touchpoints, generating strong international visibility and engagement. The launch received widespread global press coverage and the product sold out in key markets within weeks, becoming one of the brand’s most successful launches.

I led the creative development, shaping the concept and guiding execution from strategy through global rollout.

Launch film. Directed by Magnus Härdner

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A1_overview_04

Online experience, product site.

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Campaign imagery. Photo by Andreas Godwin

David Hammarström
Creative Director